Use the Internet
Next comes information gathering through the Internet and library. Check out their website, follow the links and get a feel for how they use this resource; are they comfortable with the web, do they keep their site up, how sophisticated are they in their approach?
What about the company's history? How long have they been around? Have they been through a growth spurt of rapid expansion that may have had a big impact on their functioning? Who is their primary market? What are their goals and objectives for the future? Do they have a Board of Directors? If so, who's on it? How big are they now, and how big do they want to be?
Many companies have a public information department that can give you material dealing with these issues. If not, it may be on their web site, or in the library. Look through old newspapers or magazines; you can find announcements and articles that flesh out a sketchy summary of who they are and where they came from.
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