Ideal employer for indian students

Google is the Ideal Employer for Indian students

Universum APAC announced the results of its annual employer image survey on 31st March2010, also known as the Universum Student Survey. Google is perceived as being an ideal employer by all groups of students, followed by ICICI Bank and Nokia amongst business students, IBM and Microsoft amongst engineering/IT/natural sciences students and Infosys and IBM amongst those in the MBA programmes. Based on the frequency of being selected as an ideal employer, Universum produces an ideal employer ranking, dubbed the Universum Top 100. The rankings reflect the level of employer attractiveness that companies or organisations have on the recruitment market in India, and consequently the strength of their employer brands.

Johan Ramel, CEO of Universum APAC, commented on this year’s rankings, “The strong attraction to Google is a global trend and Indian students are clear in their wish to be challenged in a friendly, creative and dynamic working environment, which they associate with this employer.”

Amongst business students, the financial sector is strongly represented by top ranked employers. Mr Ramel said, “Associated with financial strength, secure employment, competitive base salaries and providing the globally sought after work-life balance, India’s largest banks – the State Bank of India and ICICI Bank – rank high in this year’s Universum Top 100 in India. In the aftermath of the financial crisis, students worldwide are more concerned with security and stability than ever before. Furthermore, HSBC and HDFC, aside from being renowned financial and banking service providers internationally, also have a strong local presence”.

IT consultancies and service providers take the lead in the top ten amongst engineering, IT and natural sciences students. “The attractiveness of companies such as IBM, Infosys and Tata Consultancy Services shows the strength of the IT sector in India”, said Mr. Ramel. “With numerous global employers fighting for the attention of graduates, these companies have managed to appeal to engineering, IT and natural sciences students, who aspire to become ‘technical or functional experts’, having ‘a secure or stable job’ and ‘an international career’ as their top three career goals”.

In the top ten selected by MBA students, companies present in both of the above rankings can be found. Mr Ramel commented, “Finding that these employers are similarly attractive to MBA students isn’t surprising since they’ve typically studied either business or engineering previously at undergraduate level. What is worth mentioning, however, is the climb done by HDFC – from rank 25 to fifth place. Founded in the mid-90s, this bank has grown tremendously and has been frequently awarded for example its performance and IT governance.”  

The first 10 ideal employers for 8 026 students, segmented by their main field of study are: 

Business: 1. Google, 2. ICICI Bank, 3. Nokia, 4. State Bank of India, 5. Microsoft, 6. HDFC, 7. HSBC, 8. Infosys, 9. Air India, 10. BMW

Engineering/IT/Natural Sciences: 1. Google, 2. IBM, 3. Microsoft, 4. Infosys, 5.Intel, 6. Wipro, 7. HCL Technologies, 8. Tata Consultancy Services,9. L&T, 10. Dell

MBA: 1. Google, 2. Infosys, 3. IBM, 4. Microsoft, 5.HDFC, 6. ICICI Bank, 7. State Bank of India, 8. Tata Consultancy Services,9. Nokia, 10. L&T