The World's Top Employers 2010

The World's Top Employers 2010

Universum, the employer branding company, presents the world’s Top 50 most attractive employers. From the world’s leading economies, nearly 130,000 students at top academic institutions chose their ideal companies to work for.

This is the first global index of employer attractiveness and highlights the world’s most powerful employer brands, those companies that excel in talent attraction and retention. The global rankings are based on the employer preferences of students from Brazil, Canada,China, France, Germany, India, Italy, Japan, Russia, Spain, U.K., and U.S.

The index reveals some dramatic trends

When 70% of corporate value is from intangible assets (according to Accenture) and skill shortages are acute worldwide, being an attractive employer is critical to keep a sustained competitive advantage.

1. American multinationals increase their lead over the rest of the world.

2. Employer Brands decoupled more and more from Corporate Brands.

3.Companies that help talent develop the me-brand are more attractive.

4.Perception of industry and brand are interdependent.

Global Top 50 Business 

Company	Ranking 2010
Google	1
KPMG	2
Ernst & Young	3
PricewaterhouseCoopers (PwC)	4
Deloitte	5
Procter & Gamble	6
Microsoft	7
The Coca-Cola Company	8
J.P. Morgan	9
Goldman Sachs	10
L'Oréal	11
BMW	12
Sony	13
Johnson & Johnson	14
The Boston Consulting Group	15
McKinsey & Company	16
Morgan Stanley	17
Apple	18
IBM	19
Deutsche Bank	20
Nestlé	21
Bank of America / Merrill Lynch	22
IKEA	23
adidas	24
Accenture	25
Unilever	26
General Electric	27
PepsiCo	28
Citi	29
UBS	30
Credit Suisse	31
Kraft Foods	32
Bain & Company	33
Heineken	34
American Express	35
Barclays	36
Hewlett-Packard	37
Volkswagen	38
LVMH	39
Shell	40
Toyota Motor	41
Nokia	42
Esso/ExxonMobil	43
Intel	44
Dell	45
Pfizer	46
Ford Motor Company	47
Cisco Systems	48
ING Group	49
General Motors	50

Global Top 50 Engineering

Company	Ranking 2010
Google	1
Microsoft	2
IBM	3
Sony	4
BMW	5
Intel	6
General Electric	7
Siemens	8
Procter & Gamble	9
Apple	10
Cisco Systems	11
Johnson & Johnson	12
Hewlett-Packard	13
Shell	14
The Coca-Cola Company	15
Esso/ExxonMobil	16
Volkswagen	17
Toyota Motor	18
Nestlé	19
Ford Motor Company	20
3M	21
Dell	22
General Motors	23
Accenture	24
Philips	25
McKinsey & Company	26
Nokia	27
BP	28
L'Oréal	29
Schlumberger	30
Oracle	31
Pfizer	32
Bosch	33
Goldman Sachs	34
IKEA	35
The Boston Consulting Group	36
DuPont	37
Kraft Foods	38
Bayer	39
Deloitte	40
J.P. Morgan	41
Unilever	42
adidas	43
Lenovo	44
BASF	45
Novartis	46
GlaxoSmithKline	47
Heineken	48
Ernst & Young	49
Morgan Stanley	50